Request for Proposals: Brand Refresh & Website Design
Closing date: Friday, April 23, 2021 at 11:59PM AST
Published date: Wednesday, March 31, 2021
Over the past couple of years, the CSCNS has undergone substantial restructuring and sector engagement to identify its strategic priorities for 2020-2023. Due to a range of factors including COVID-19, the need to dismantle racist and oppressive systems, and resource pressures - the sector is facing a critical point in time. There is a need to reimagine existing ways of working and attract new talent and strong leadership.
Three main strategic priorities were identified in the strategic planning process. These priorities have informed the 2021-22 activity plan for CSCNS and will influence the direction of our external communications.
The CSCNS is excited to launch the process of refreshing our brand and external communications so that we can best showcase the impact of the sector and attract resources and talent. We are particularly interested in approaching this work with a mindset of abundance, where we think about community sector organizations as “For-impact” as opposed to “Nonprofit”. Additionally, the CSCNS is also in the process of redeveloping our organizational values and principles, and see this as a critical step in our communications going forward.
The CSCNS is seeking proposals from organizations, firms, or sole proprietors with experience in rebranding strategies and execution, as well as complete website design. We are specifically interested in those with experience working with For-Impact (Nonprofit and Voluntary) organizations. The goal of the refined brand, website, and marketing collateral is to be more visually appealing, to provide a user-friendly experience with accessibility options, to provide accurate and captivating information about our programs and sector services, and to allow for easy brand identification. The new brand should be appealing to the workforce in general so that it can increase the attractiveness of the sector as a career destination.
Scope of Work & Deliverables
The For-Impact sector is incredibly diverse, encompassing nonprofits, social enterprises, voluntary organizations, and grassroots organizations. The sizes, missions and targeted clientele of organizations vary widely. The community sector disproportionately employs women and members of underrepresented groups and is more racially and gender diverse than any other sector. As a result, we are seeking evidence of cultural and diversity competencies in the contractors we engage.
An important consideration of the CSCNS rebrand is the inclusion of diverse voices from the sector in the process to ensure the new brand resonates and that no one is left behind. It will be important to include sector stakeholders from rural areas and underrepresented groups such as Black, Indigenous, and People of Colour (BIPOC), LGBTQIA2S+ communities, people with different abilities, etc. CSCNS will be able to assist with sector engagement by identifying potential attendees and hosting focus groups.
Key activities and deliverables for the CSCNS Brand Refresh & Website Design can be found in the RFP here.
Submission information and questions
Proposals can be submitted electronically via email, PDF preferred, with the subject line “Proposal CSCNS Brand Refresh and Web Design” to Lydia Phillip, CSCNS Communications Manager, at firstname.lastname@example.org no later than April 23, 2021 at 11:59 p.m. AST. Late submissions will not be considered. Questions regarding this request for proposals should also be directed to Lydia Phillip at email@example.com.
The CSCNS is seeking proposals from organizations, firms, or sole proprietors with experience in rebranding strategies and execution, as well as complete website design.